Gluten Intolerance Group has announced the rebranding of the Gluten-Free Certification Organization (GFCO) mark to support global expansion.
GFCO companies will have until 2022 to completely adopt the new mark on packaging.
With the increased demand for label transparency globally, this new mark is meant to add even greater value to brands that are certified by GFCO. The design of the rebranded GFCO mark includes several identifiable features including:
- The words “Certified Gluten Free” leave no question as to what the new mark represents.
- The GFCO mark meets both the USDA requirements as well as international trademark registration requirements.
- The inclusion of the gfco.com website on the mark not only clearly identifies GFCO as the owner of the mark, it also directs consumers to the GFCO website where they can search for certified gluten-free products.
- Bi-lingual French-English and Spanish-English GFCO marks will be available in the coming months.